You're not behind, you're becoming.

Victoria Cernoch

“"You are the sky. Everything else — it’s just the weather." — Pema Chödrön”

After struggling with depression and digestive issues for much of my life, I became fascinated by the connection between mental health, stress, the nervous system, and digestion. These experiences ultimately led me to health coaching. I work with women who feel overwhelmed, disconnected, or unlike themselves. My approach is gentle, holistic, and personalized—helping clients tune into their needs, understand what their mind and body are asking for, and create a healthier, more balanced life that feels truly their own.

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Rachael Tarfman-Perez

“Midlife isn’t about becoming someone new. It’s about finding your way back to yourself — and deciding what you want the next chapter to look like. —Rachael Tarfman-Perez”

Rachael Tarfman-Perez is a Relationship & Wellness Coach and LMFT who helps women 40+ reconnect with themselves and create healthier, more fulfilling relationships.

Her approach blends mindset, emotional wellness, boundaries, and practical relationship tools to help women find their voice, prioritize their needs, and move from simply getting through midlife to genuinely enjoying what comes next.

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Katy Beechey

“What is it you plan to do with your one wild and precious life? —Mary Oliver”

I believe that we all have one wild and precious life, but sometimes that gets lost in the noise of our hectic lives. I'm here to help you cut through that noise, to reconnect with who you are and how you choose to live your life.

As a coach, I provide a nurturing, confidential space where you can explore the full spectrum of human emotions and leave feeling lighter and clearer. I support you to recognise where you might be getting in your own way and empower you to work with, instead of against yourself. Together we will recognise your worth, realise your potential and enable you to lead a more fulfilling life.

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Joy Madden

“Life isn't about fixing ourselves, because we aren't broken. It's about discovering the true essence of ourselves.”

I've always been a people person—in fact, I often say my favorite hobby is getting to know people! My background in learning and development has allowed me to help others grow and discover new possibilities, which led me to coaching. My style is warm, practical, and sprinkled with humor because life is serious enough already! I work with people navigating change, exploring their next chapter, or simply ready to discover their true selves.

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Natalee Kunitomo

“There is no greater agony than bearing an untold story inside you. —Maya Angelou”

At 22, I traded a degree in sociology and dance for corporate finance, chasing every box the twenties and thirties are supposed to check — the career, the relationship, the body, all of it, all at once. By my late twenties, I was running on fumes: bloating, exhaustion, anxiety I couldn't explain, until a Hashimoto's diagnosis finally connected the dots.

Working with a life coach and a health coach changed everything, not just how I managed stress, but how I saw myself outside my job title and everyone else's expectations. Rose Co. was born from realizing I wasn't the only woman quietly struggling behind a life that looked like it had it all together. Now, as Founder and CEO, I help women in transition build a life that actually fits who they're becoming.

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Makaila Palmer

“Caring for myself is not self-indulgence, it is self-preservation. —Audre Lorde”

For most of my adult life, digestive issues ran my days — bloating, discomfort, and eventually painful skin symptoms that months of specialists couldn't explain. What changed everything wasn't a quick fix; it was learning how to work with my body instead of against it.

That experience led me to become a Certified Digestive Health Coach, and to see a gap in healthcare that treats symptoms without looking at the whole person — health, relationships, career, mindset, purpose. Rose Co. was born from wanting to build that place for other women, so they can stop merely surviving and start intentionally creating lives they love.

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